Trademark licensing requires that all internal promotional products be purchased through a licensed vendor. A purchasing contract for internal promotional goods and apparel is available for UW–Madison departments to use. This contract allows departments to purchase promotional products up to and greater than $5,000. There are three vendors to choose from. We encourage you to shop and compare each of the three vendors’ products for the best price.
View Purchasing Services’ Internal Promotional Goods and Apparel contract »
Please direct other questions regarding licensed vendors and products to Barbara Nice at licensing@athletics.wisc.edu.
Products and authorized vendors
- UW–Madison Licensee List (PDF)
- UW–Madison Internal Licensee List (for UW internal use)
- Local retailers (PDF) — Any retailer selling licensed Wisconsin products who would like to be added to this list should contact the trademark licensing office.