Report Misuse
It is in the best interest of the university to legally protect its image through the trademark licensing program. Unauthorized use of university insignia may infringe upon the university’s trademark rights, punishable by law (15 U.S.C. 1125 and Chapter 132, Wisconsin Statutes). The university must enforce its legal rights, or ultimately it will lose the ability to control the use of its indicia.
Frequently asked questions
A number of potential negative outcomes can occur when UW–Madison marks are used without permission, including:
- Weakening of and creating harm to the UW brand and its perception among the public;
- Devaluing valid licenses. Many companies apply for, pay for and secure a license to utilize UW marks. Misuse of marks can reduce the value of those valid licenses, decreasing the royalties generated for the university.
Misuse can be intentional or unintentional, but either type can be harmful to the university’s brand.
Examples of misuse can include, but are not limited to:
- Direct replication of University IP (intellectual property) without a license or permission.
- Association of a business with University IP without permission.
- Altering marks by changing colors, perspective or otherwise deviating from university brand guidelines.
- Utilizing University IP to create the illusion or impression of association with the university when none exists.
- Utilizing University IP as a separate entity’s own branding.
The university is diligent in monitoring the legal and illegal use of its IP. In spite of these best efforts, some uses can escape our monitoring efforts. When questionable uses are brought to our attention, we can quickly review and take action if necessary. This helps the university protect its valuable brand in the marketplace.