Name, Image, and Likeness for Non-athletes
Policies regarding the use of students’ Name, Image, and Likeness (NIL) are different for general students and those who are student-athletes.
Student-athletes: Guidance and policy
Student-athletes
For guidance on student-athletes and NIL, please contact the NIL Office within the Division of Intercollegiate Athletics and consult UW’s policy on NIL.
Products or promotions that refer to current student-athletes enrolled at the university will not be approved unless the product or promotion is in compliance with NCAA regulations.
NIL guidance: For current UW students who are not student-athletes
With the U.S. Supreme Court’s 2021 Alston decision, college student-athletes are now free to manage their name, image, and likeness for commercial purposes. This decision does not impact non-student-athletes, who have always been free to manage their name, image, and likeness, including in a commercial manner.
Yes.
No. The university strongly recommends that non-student-athletes have any contractual arrangements reviewed by their attorney prior to executing the agreement.
No. For more information, please see UW’s policy on Use of Institutional Names, Logos, Symbols, and Other Trademarks.
The university asserts ownership and all rights, title, and interest in and to its indicia, which includes trademarks, service marks, mascots, slogans, and any other indicia that is associated with or refers to the university. A basic, non-exhaustive list can be found on the protected trademarks page, but if you have questions, please contact the Office of Trademark Licensing.
No. Please see the university’s policy governing film, television, and commercial production on campus.
No. Please see the university’s policy on Use of Facilities and Land.