UW–Madison merchandise. Photo: Jeff Miller
OLCP hangtag

The University of Wisconsin–Madison established a trademark licensing program in 1988 to protect, promote and to establish a formal process for the approval of the use of its indicia (logos, names and marks). This program is currently administered under the Office of the Vice Chancellor for University Relations.

The Collegiate Licensing Company (CLC) has been the University’s licensing agent since 1988 and assists the University in monitoring commercial and internal use of its indicia. The Atlanta-based CLC represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. To get more information about getting licensed, go to CLC’s web site, and then click on the Licensing Info tab.

The University has licensing agreements with approximately 400 companies and its trademark licensing program has generated more than $39 million in revenues since 1988.

Individuals, groups and organizations seeking to use University indicia must obtain prior approval from the Office of Trademark Licensing.